Independent agency adds third office in Portland, OR to increase focus on digital.
Seattle, WA (PRWEB) October 29, 2013
Rally Group announced now it has acquired digital agency Switchyard Creative Group. This move delivers Rally an immediate influx of skill to its digital team plus adds a 3rd place inside Portland, OR, joining existing offices inside Seattle plus Dallas.
The addition of Switchyard is a clear step in Rallys strategy to make digital a core offering for clients such as Frito-Lay, 7-Eleven, Ruby Tuesday and Target. Switchyards leadership and employees have joined the Rally team, bringing talent ready to immediately extend the agencys digital capabilities. Additional hiring in Portland and Seattle is anticipated as Rally continues to expand nationally.
“Adding Switchyard and the Portland office gives Rally an impressive new hub for digital innovation,” said Lisa Clarke, CEO of Rally Group. “Switchyard has shown impressive growth and has also proven to be a fantastic fit culturally. We have an aggressive plan to invest in additional core capabilities, and digital plays a vital role in the work we do for our clients.”
For Switchyard the acquisition provides an opportunity to continue growing the Portland team and serve new and existing clients a more diverse set of offerings. “Joining forces with Rally allows us to immediately offer our current clients new strategic and creative options,” said Switchyard Principal Joel Siedenburg. “We look forward to playing a critical role in the continued growth of Rally as a nationally recognized agency.”
Terms of the deal were not disclosed.
Switchyard was created inside 2009 with all the objective of delivering world-class shape, development plus consumer experience for emergent little companies plus nonprofits. Because which time the team has developed digital plus brand platforms for a few of Portlands best companies, including Travel Portland, The Bicycle Transportation Alliance, Portland Community College, plus Major League Soccers Portland Timbers.
Rally, the integrated brand experience agency, turns brands into movements from strategically focused, creatively driven programs which leverage the modern mass mediadigital, social, mobile, plus liveto deliver what marketers want most: the energy of one-to-one conversation realized about an exponential scale. Rally has offices inside Seattle, Portland plus Dallas, plus functions with leading nationwide brands like 7-Eleven, Frito Lay, Ruby Tuesday, plus Target.
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